The Power of Broke

The Power of Broke

By Daymond John & Daniel Paisner

  • Release Date: 2016-01-19
  • Genre: Small Business & Entrepreneurship
Score: 4.5
4.5
From 81 Ratings
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Description

The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage.

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon.  But it might not have happened if he hadn’t started out broke - with nothing but hope and a ferocious drive to succeed by any means possible.

Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why?  Because starting a business from broke forces you to think more creatively.  It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. 

Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:

· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family  recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair

When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top. 

New York Times Bestseller

Reviews

  • Fantastic

    5
    By Semper Derrick
    Great from start to finish.
  • Life-changing

    5
    By Ginger8354
    For anyone who's ever had a dream with fear attached, this book will ignite the fire inside of you. Well Done Daymond
  • Power of broke

    5
    By Tut911
    Very inspiring book to read... Daymond point out the major key points in building your brand while, building your business at the same time. I am a fairly new entrepreneur, and this book has given me life... Highly recommend to read & study...
  • The Power of Broke

    5
    By Simply K
    This book has challenged my creativity and stewardship, or lack thereof. Being an entrepreneur for 3 years now, I have often been challenged to use what I had, most of the time thinking less of it; now, I am clear that I have more than I ever discovered. This book has shifted my way of thinking and the way I will do business moving forward.
  • Mind Opening

    5
    By Lionhart53
    This is one of most inspiring books, I have read. When your back is against the wall, your creativity kicks in and can change any given situation.
  • Inspiring

    5
    By Forkboytdm
    This book was amazing. Great read! I definitely took away some concepts. I was eager to learn and gain as much knowledge as I could.
  • Good read for an aspiring entrepreneur

    4
    By Denver Bella
    Quick, simple read with practical examples of "The Power of Broke." Interesting stories and stars. Good book for an aspiring entrepreneur to be ready for the ups & downs of business. Would recommend.
  • Entrepreneur/designer

    5
    By PFSpringer
    Couldn't put this down... perfect timing at a crossroads in life and this was just the intelligent push that I needed!
  • Phenomenal

    5
    By Ignite ZD
    Great read
  • Persevere

    5
    By eric_hellon
    This is a great book to look at the resiliency and perseverance of other business leaders. Like any other book you have to take the lessons and apply them to your life and your field. Well worth the read.

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